Phoenix ONE's Business INsights, with Bill Simmel & Guests

Our Look at Business Topics with Humorous Brain Droppings

Tag: uvp

INsight: Pricing Your Products & Services
by Bill Simmel

March 24th, 2012   •   Comments Off on INsight: Pricing Your Products & Services
by Bill Simmel
   
INsight: Pricing Your Products & Services<BR>by Bill Simmel

developing your pricing, a basic primer

When you’re setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. However, if you are selling something less tangible—like a service, a subscription, a seminar or downloadable report or book—the range of prices you can charge is very broad, and often surprising. read more

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INsight: Your Unique Value Proposition
by Bill Simmel

February 24th, 2010   •   Comments Off on INsight: Your Unique Value Proposition
by Bill Simmel
   
INsight: Your Unique Value Proposition<BR>by Bill Simmel

developing your unique value proposition & what is it ?

Anyone and everyone in business, politics, or public service should be able to answer the question, “What’s your value proposition?” It should always be unique to you or your organization. I sometimes call it UVP or Unique Value Proposition. It is applicable to someone looking for a job, for a company in search of new customers, and for a citizen assessing new community initiatives. read more

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