Phoenix ONE's Business INsights, with Bill Simmel & Guests

Our Look at Business Topics with Humorous Brain Droppings

Tag: small business

INsight: Lessons from a 10 Year Old, My White Lie
by Bill Simmel

April 2nd, 2014   •   Comments Off on INsight: Lessons from a 10 Year Old, My White Lie
by Bill Simmel
   
INsight: Lessons from a 10 Year Old, My White Lie<BR>by Bill Simmel

a teaching moment for me, from a 10 year old. . .

Yesterday, I was talking with my 10-year old granddaughter. We were discussing her third grade class and her teacher. She mentioned the teacher always gives them Lessons, and always talks about Following the Rules. She asked”Poppi (affectionate term for me, blushing, you do realize it would not be so sweet to have her call me Bill, so Poppi it is) “What is the difference between Rules and Lessons?”

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INsight: Marketing Mistakes & Recovery
by Bill Simmel

May 24th, 2013   •   Comments Off on INsight: Marketing Mistakes & Recovery
by Bill Simmel
   
INsight: Marketing Mistakes & Recovery<BR>by Bill Simmel

mistakes happen, it’s what takes place after . . .

When marketing efforts are not successful, many companies wonder why… They sent out a ton of direct mail, improved / refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources. Why isn’t the phone ringing? What went wrong? read more

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INsight: Can You Hit the Curve Ball
by Bill Simmel

October 22nd, 2012   •   Comments Off on INsight: Can You Hit the Curve Ball
by Bill Simmel
   
INsight: Can You Hit the Curve Ball <BR>by Bill Simmel

in business & baseball someone always throws a curve. . .

I have been a baseball fan my entire  life. Now, having just watched one of the best World Series of all times, it got me thinking about the curve ball and how it can affect things beyond the pitcher and hitter. How an untimed, well thrown, erractic, and movement driven curve ball can affect your business and even test every managerial and entrepreneurial skill you possess. Just like a Hall of Fame hitter, a well-executed curve ball can decrease your batting average and at times hit you with the big K,a strikeout. Worse, if it is thrown at you with a 3-2 count in the bottom of the 9th it could mean “game over”. Let’s face it read more

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INsight: Pricing Your Products & Services
by Bill Simmel

March 24th, 2012   •   Comments Off on INsight: Pricing Your Products & Services
by Bill Simmel
   
INsight: Pricing Your Products & Services<BR>by Bill Simmel

developing your pricing, a basic primer

When you’re setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. However, if you are selling something less tangible—like a service, a subscription, a seminar or downloadable report or book—the range of prices you can charge is very broad, and often surprising. read more

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