Phoenix ONE's Business INsights, with Bill Simmel & Guests

Our Look at Business Topics with Humorous Brain Droppings

Tag: Marketing

INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel

February 26th, 2014   •   Comments Off on INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel
   
INsight: Perception in Your Pre-Sales Marketing<BR>by Bill Simmel

perception and reality in your presales marketing. . .

With full respect to the 4 (or 5) P’s of marketing, you must consider the 2 P’s of Pre-Sales Marketing: Perception and Potential

Read how 2 different sales / marketing guys looked at a market in Africa for sneakers! May be your are gettting similar results for your pre-sales marketing. . . read more

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INsight: Guerilla Marketing, the Truths
by Bill Simmel

February 26th, 2014   •   Comments Off on INsight: Guerilla Marketing, the Truths
by Bill Simmel
   
INsight: Guerilla Marketing, the Truths<BR>by Bill Simmel

stop monkeying around in your business. . .

If you look up the definition, “Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low-budget.” While this is accurate, I’m not buying it. Why would anyone or any company prefer to market their business like a primate?

The great guerrillas like Che or Mao had something more going for them than being “unconventional and cheap.” Their battles became legend because they were thinking beyond the next quarter.

That’s why here I’m going in search of that “something more.” As usual, I’m not claiming wisdom, so if you find omissions or flaws in my Mini version of Sun Tzu on the Art of Guerrilla Marketing, don’t hesitate to hit me. Besides I am finishing my book on Guerrilla marketing, but enough shameful promoting. read more

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INsight: You Need to “Forget What the Customer Wants!”
by Bill Simmel

February 14th, 2014   •   Comments Off on INsight: You Need to “Forget What the Customer Wants!”
by Bill Simmel
   
INsight: You Need to “Forget What the Customer Wants!”<BR> by Bill Simmel

strategic marketing is about finding the BEST solution

In 1998, Bill Gates {Internet Explorer without question the dominant player in the online world} stated, “The Internet will be a great place for people . . . once we can figure out what they want .”  Memo to Bill, someone did, Google, iTunes, Facebook, and Amazon. Explorer tried to adapt, as did Tower Records, MySpace and Barnes & Noble; unfortunately, they were too late. In fact, Microsoft has suffered great setbacks based on the Core 4, then most of the other businesses could sustain.

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INsights: The Pirate-preneur
By: Bill Simmel

July 13th, 2013   •   Comments Off on INsights: The Pirate-preneur
By: Bill Simmel
   
INsights: The Pirate-preneur<BR> By: Bill Simmel

what does being a pirate have to do we being an entrepreneur? plenty. . .

 yo ho yo ho an entrepreneurs life for me.

I love pirate tales and the lore and “glamour” of the 18th century “businesses” they ran. For some reason I cannot get enough information on these sea faring “businessman” (oh yes, there were also a few pirate business women). All were adventurous entrepreneurs who undertook their livelihood with a certain flare or as people call it today “swagger”. Many of them built their enterprises from the “sea up”, no E-Myth Reality for these guys- No SWOT Analyst- simply, ready aim fire, and many times the didn’t consider the “ready-aim”concept, just fire!

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INsight: Weather Advisory, Storm Alert
by Bill Simmel

July 12th, 2013   •   Comments Off on INsight: Weather Advisory, Storm Alert
by Bill Simmel
   
INsight: Weather Advisory, Storm Alert<BR> by Bill Simmel

good advice is easy to come by when you have a “weather” advisory board. . .

ad•vi•so•ry

adjective
ədˈvīzərē/
having or consisting in the power to make recommendations but not to take action enforcing them.

Sometimes it is sunny for your business other times there is a storm on the horizon. You listen and many time look for weather advisories when a storm is on the horizon. Why would you not look for an advisory on the “weather” affecting your business climate. read more

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INsight: Marketing Mistakes & Recovery
by Bill Simmel

May 24th, 2013   •   Comments Off on INsight: Marketing Mistakes & Recovery
by Bill Simmel
   
INsight: Marketing Mistakes & Recovery<BR>by Bill Simmel

mistakes happen, it’s what takes place after . . .

When marketing efforts are not successful, many companies wonder why… They sent out a ton of direct mail, improved / refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources. Why isn’t the phone ringing? What went wrong? read more

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INsight: Pricing Your Products & Services
by Bill Simmel

March 24th, 2012   •   Comments Off on INsight: Pricing Your Products & Services
by Bill Simmel
   
INsight: Pricing Your Products & Services<BR>by Bill Simmel

developing your pricing, a basic primer

When you’re setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. However, if you are selling something less tangible—like a service, a subscription, a seminar or downloadable report or book—the range of prices you can charge is very broad, and often surprising. read more

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INsight: Where Did You Come From
by Bill Simmel

January 15th, 2012   •   Comments Off on INsight: Where Did You Come From
by Bill Simmel
   
INsight: Where Did You Come From<BR>by Bill Simmel

before you start selling, get a handle on the genesis of  leads. . .

Do your salespeople still ask, “How did you hear about us?” when a prospect calls? Do you list your contact information on your homepage? Do you display the same 800 number for all of your Web site visitors?

phoenix one determining where leads come from

If the answer to any of these questions is “Yes,” then buckle up. read more

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INsight: Your Unique Value Proposition
by Bill Simmel

February 24th, 2010   •   Comments Off on INsight: Your Unique Value Proposition
by Bill Simmel
   
INsight: Your Unique Value Proposition<BR>by Bill Simmel

developing your unique value proposition & what is it ?

Anyone and everyone in business, politics, or public service should be able to answer the question, “What’s your value proposition?” It should always be unique to you or your organization. I sometimes call it UVP or Unique Value Proposition. It is applicable to someone looking for a job, for a company in search of new customers, and for a citizen assessing new community initiatives. read more

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Insight: The Presentation Trap
Why Making a Presentation Can Cost The Sale
by Bill Simmel

November 26th, 2008   •   Comments Off on Insight: The Presentation Trap
Why Making a Presentation Can Cost The Sale
by Bill Simmel
   
Insight: The Presentation Trap<BR>Why Making  a Presentation Can Cost The Sale<BR>by Bill Simmel

In my many conversations with sales professionals and in my Sales Training Seminars, I am often surprised that even the most sophisticated professionals get caught in the presentation trap. THEY SIMPLY LOVE PRESENTATIONS (and with apologies to Microsoft PowerPoint, they don’t leave home without it. Why, why, why?

They spend an inordinate amount of time and energies preparing for a razzle-dazzle presentation, and often lose sight of the primary issues at hand. As is always highlighted in Bill Simmel s Sales Training Sessions . . . read more

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