Phoenix ONE's Business INsights, with Bill Simmel & Guests

Our Look at Business Topics with Humorous Brain Droppings

Tag: insight

INsight: Lessons from a 10 Year Old, My White Lie
by Bill Simmel

April 2nd, 2014   •   Comments Off on INsight: Lessons from a 10 Year Old, My White Lie
by Bill Simmel
   
INsight: Lessons from a 10 Year Old, My White Lie<BR>by Bill Simmel

a teaching moment for me, from a 10 year old. . .

Yesterday, I was talking with my 10-year old granddaughter. We were discussing her third grade class and her teacher. She mentioned the teacher always gives them Lessons, and always talks about Following the Rules. She asked”Poppi (affectionate term for me, blushing, you do realize it would not be so sweet to have her call me Bill, so Poppi it is) “What is the difference between Rules and Lessons?”

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INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel

February 26th, 2014   •   Comments Off on INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel
   
INsight: Perception in Your Pre-Sales Marketing<BR>by Bill Simmel

perception and reality in your presales marketing. . .

With full respect to the 4 (or 5) P’s of marketing, you must consider the 2 P’s of Pre-Sales Marketing: Perception and Potential

Read how 2 different sales / marketing guys looked at a market in Africa for sneakers! May be your are gettting similar results for your pre-sales marketing. . . read more

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INsight: Marketing Mistakes & Recovery
by Bill Simmel

May 24th, 2013   •   Comments Off on INsight: Marketing Mistakes & Recovery
by Bill Simmel
   
INsight: Marketing Mistakes & Recovery<BR>by Bill Simmel

mistakes happen, it’s what takes place after . . .

When marketing efforts are not successful, many companies wonder why… They sent out a ton of direct mail, improved / refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources. Why isn’t the phone ringing? What went wrong? read more

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INsight: Where Did You Come From
by Bill Simmel

January 15th, 2012   •   Comments Off on INsight: Where Did You Come From
by Bill Simmel
   
INsight: Where Did You Come From<BR>by Bill Simmel

before you start selling, get a handle on the genesis of  leads. . .

Do your salespeople still ask, “How did you hear about us?” when a prospect calls? Do you list your contact information on your homepage? Do you display the same 800 number for all of your Web site visitors?

phoenix one determining where leads come from

If the answer to any of these questions is “Yes,” then buckle up. read more

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