Phoenix ONE's Business INsights, with Bill Simmel & Guests

Our Look at Business Topics with Humorous Brain Droppings

Tag: Bill Simmel

INsight: Marketing in a 396 World
by Bill Simmel

April 14th, 2014   •   Comments Off on INsight: Marketing in a 396 World
by Bill Simmel
   
INsight: Marketing in a 396 World <BR> by Bill Simmel

if you’re not educating your targeted prospects,
then who is?

In today’s world  people are online  396 (24+7+365), many view traditional marketing as an interruption.They are looking for information on products, services, solutions and improvement in their lives and businesses. This may be brand driven, product driven or simply answering their question “how can I improve this xxxxxx, way of doing things.” Now, this hard fact may be tough to swallow, most customers could care less about you or your business! They are only concerned about one thing. . . read more

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INsight: The World Runs SLOW on “Dunkin Donuts”
by Bill Simmel

April 7th, 2014   •   Comments Off on INsight: The World Runs SLOW on “Dunkin Donuts”
by Bill Simmel
   
INsight: The World Runs <i>SLOW</i> on “Dunkin Donuts” <BR>by Bill Simmel

file this one under, “i’m really not making this up. . .”

I went into Dunkin’ Donuts the other day and ordered a # 6 — an egg and cheese sandwich and a medium coffee for a special combo price of $3.99. But I didn’t want that much coffee (I knew I’d drink whatever was in the cup and this was after all, my 9th cup of the morning, I know too much coffee but let me proceed), so I nicely asked the young man to just give me a small cup. He said ok, but when he rung it up, it came to $5.85!!

Now, I’m no mathematician, but even in New Jersey, that sounds like a lot of sales tax on a $3.99 order. Turns out the small coffee wasn’t part of the combo package so the computer rang them up separately. After a discussion and explaining to the young man what happened, I said “let’s retry this again.  .  . Go ahead and ring it up as a medium at the special prices , just give me a small coffee instead of the medium coffee!”  Sounds simple, ya think! read more

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INsights: From The Wizard of Westwood
by Bill Simmel

March 2nd, 2014   •   Comments Off on INsights: From The Wizard of Westwood
by Bill Simmel
   
INsights: From The Wizard of Westwood<BR> by Bill Simmel

“It’s not so important who starts the game but who finishes it.”

Coach John Wooden, a.k.a. the “Wizard of Westwood,” is best known for his 27-year legacy at UCLA, where he led the Bruins to 10 NCAA national championships, and for coaching basketball legends such as Bill Walton and Kareem Abdul-Jabbar. Many consider Wooden the best basketball coach in the history of the sport. But his words and practices about what it takes to win don’t just apply to the basketball court; they apply to all areas of life – especially entrepreneurship. Even though Coach Wooden was known for his simple and old school approach to practice and playing, the results speak for themselves. While, the man leaves us with a basketball legacy his philosophies can be taken from the court to the boardroom. read more

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INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel

February 26th, 2014   •   Comments Off on INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel
   
INsight: Perception in Your Pre-Sales Marketing<BR>by Bill Simmel

perception and reality in your presales marketing. . .

With full respect to the 4 (or 5) P’s of marketing, you must consider the 2 P’s of Pre-Sales Marketing: Perception and Potential

Read how 2 different sales / marketing guys looked at a market in Africa for sneakers! May be your are gettting similar results for your pre-sales marketing. . . read more

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INsight: The Godfather and Business Wisdom,
by Bill Simmel (Part I)

February 26th, 2014   •   Comments Off on INsight: The Godfather and Business Wisdom,
by Bill Simmel (Part I)
   
INsight: The Godfather and Business Wisdom,<BR>by Bill Simmel (Part I)

This article focuses on business lessons that embody the wisdom of The Godfather — rules that all competitive marketers and branding strategists should heed and follow. Each rule provides insight and direction designed to help you align your message, strengthen your position, and expand your brand. The rules are gleaned from actual quotes found in each Godfather movie, including The Godfather: Part III (1990) which, although not as critically acclaimed as the first two, deftly plays out the saga of Michael’s dashed dreams, operatic self-destruction, and ignominious defeat. In some cases, the same or similar quote appears in more than one film – giving it added the dramatic importance. read more

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INsight: Guerilla Marketing, the Truths
by Bill Simmel

February 26th, 2014   •   Comments Off on INsight: Guerilla Marketing, the Truths
by Bill Simmel
   
INsight: Guerilla Marketing, the Truths<BR>by Bill Simmel

stop monkeying around in your business. . .

If you look up the definition, “Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low-budget.” While this is accurate, I’m not buying it. Why would anyone or any company prefer to market their business like a primate?

The great guerrillas like Che or Mao had something more going for them than being “unconventional and cheap.” Their battles became legend because they were thinking beyond the next quarter.

That’s why here I’m going in search of that “something more.” As usual, I’m not claiming wisdom, so if you find omissions or flaws in my Mini version of Sun Tzu on the Art of Guerrilla Marketing, don’t hesitate to hit me. Besides I am finishing my book on Guerrilla marketing, but enough shameful promoting. read more

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INsight: You Need to “Forget What the Customer Wants!”
by Bill Simmel

February 14th, 2014   •   Comments Off on INsight: You Need to “Forget What the Customer Wants!”
by Bill Simmel
   
INsight: You Need to “Forget What the Customer Wants!”<BR> by Bill Simmel

strategic marketing is about finding the BEST solution

In 1998, Bill Gates {Internet Explorer without question the dominant player in the online world} stated, “The Internet will be a great place for people . . . once we can figure out what they want .”  Memo to Bill, someone did, Google, iTunes, Facebook, and Amazon. Explorer tried to adapt, as did Tower Records, MySpace and Barnes & Noble; unfortunately, they were too late. In fact, Microsoft has suffered great setbacks based on the Core 4, then most of the other businesses could sustain.

read more

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INsights: The Pirate-preneur
By: Bill Simmel

July 13th, 2013   •   Comments Off on INsights: The Pirate-preneur
By: Bill Simmel
   
INsights: The Pirate-preneur<BR> By: Bill Simmel

what does being a pirate have to do we being an entrepreneur? plenty. . .

 yo ho yo ho an entrepreneurs life for me.

I love pirate tales and the lore and “glamour” of the 18th century “businesses” they ran. For some reason I cannot get enough information on these sea faring “businessman” (oh yes, there were also a few pirate business women). All were adventurous entrepreneurs who undertook their livelihood with a certain flare or as people call it today “swagger”. Many of them built their enterprises from the “sea up”, no E-Myth Reality for these guys- No SWOT Analyst- simply, ready aim fire, and many times the didn’t consider the “ready-aim”concept, just fire!

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INsight: Weather Advisory, Storm Alert
by Bill Simmel

July 12th, 2013   •   Comments Off on INsight: Weather Advisory, Storm Alert
by Bill Simmel
   
INsight: Weather Advisory, Storm Alert<BR> by Bill Simmel

good advice is easy to come by when you have a “weather” advisory board. . .

ad•vi•so•ry

adjective
ədˈvīzərē/
having or consisting in the power to make recommendations but not to take action enforcing them.

Sometimes it is sunny for your business other times there is a storm on the horizon. You listen and many time look for weather advisories when a storm is on the horizon. Why would you not look for an advisory on the “weather” affecting your business climate. read more

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INsight: Marketing Mistakes & Recovery
by Bill Simmel

May 24th, 2013   •   Comments Off on INsight: Marketing Mistakes & Recovery
by Bill Simmel
   
INsight: Marketing Mistakes & Recovery<BR>by Bill Simmel

mistakes happen, it’s what takes place after . . .

When marketing efforts are not successful, many companies wonder why… They sent out a ton of direct mail, improved / refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources. Why isn’t the phone ringing? What went wrong? read more

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