Do you want to start a business, have an idea, a product, or simply want to explore the feasibility of being in business?

Phoenix ONE 's role in new business startups is planning YOUR needs, determining YOUR potential, and evaluating YOUR risks. Over the years we have learned, most new business owners will encounter the same or similar problems and issues. The reason, they will incorrectly estimate the size of their market, ability to capture market attention, and of course their course of actions. Many will overspend budgets, loose valuable time, and exhaust their confidence.  As each of them face those problems, how and when they react is the most important decision they will make in the lifetime of their business. You must have someone with experience and let them evaluate your Strengths, Weaknesses, Threats and Obstacles to market and success-- BEFORE you launch. We may even consider a "soft launch" before a "hard launch", this allows adjustment and reassessment of a plan of attack. Putting a business, marketing and sales plan together at the outset is not as expensive as you may think. And without question, fact is you will save a minimum of 25% of your first year's operating expenses by doing so. 

All New Business Startup “Ideas” Must  Have or be Able to Provide: 

• A Demonstrated Need of Product or Service
• A Ready Market With An Ability To Provide
• A Solid Return On Investments
• A Business Model That Demonstrates Growth

Next, The Following Questions Must Be Answered: 

• Is Your Idea Feasible IN and TO the Marketplace?
• Is There Current Demand or Predicted Future Demand?
• Can IT Be Done - Is IT Feasible?
• Is the Business Able to Pull Together the People and Resources to "Pull It Off" Before the “Window Of YOUR Opportunity” Closes?
  

Next, Phoenix One Marketing starts with the customer and the market in mind. Phoenix One will analyze the market to determine: 

• Industry Issues
• Market Structure
• Market Size, Growth Rate, Market Capacity
• Attainable Market Share
• Cost Structure Time to Breakeven
• Opportunity Costs
• Barriers to Entry
• Exit Strategy Issues    

Next, Phoenix ONE "Plain Talk Questions", we work with and look to evaluate your new business startup and set the stage for functioning Business Plans and Marketing Plans and an Effective, Efficient, Economic Business Launch.

• What is the need it would fill or problem it would solve? (Value Proposition)
• Who would it be selling to? (Target Market)
• How would it make money? (Revenue Model)
• How would it differentiate itself from what is already out there? (Unique Selling Proposition)
• What are the barriers to entry? (Obstacles to Entry)
• How many competitors does it have and of what quality are they? (Competitive Analysis)
• How big is the “potential” market in dollars? (Potential Market Size)
• How fast is the market growing or shrinking? (Market Growth)
• What percent of the market could it gain? (Market Share)
• What type of company would this be? (Lifestyle or High Potential, Sole Proprietorship or Corporation)
• How much would it cost to get started? (Start-up Costs)
• Does it plan to use debt capital or raise investment? If so, how much and what type? (Investment Needs)   If it takes on investment, how much money does it think the investors will get back in return? (Return on Investment)
• Next, Do the founders plan to sell the company or "go public one day"? How to the founders plan to exit the company. (Exit Strategy)- YES, planning a business requires an exit strategy

Read our Blog to learn more this subject.

Once Phoenix ONE completes this initial brainstorming / audit  session we will develop a Business Plan and Marketing Plan, and a NEW BUSINESS STARTUP MODEL  based on our concept

 Phoenix ONE Does the Planning Provide the Experience and Guidance  with Your New Business Ideas 

Phoenix ONE will develop your ideas to strategic planning and business models to provide your new business startup with the ultimate opportunity for success. Phoenix One can provide a formalized business plan and marketing plan for new businesses for submittal to investors or the SBA to seek funding for your startup.