Phoenix ONE's Business INsights, with Bill Simmel & Guests

Our Look at Business Topics with Humorous Brain Droppings

INsights: What the Hell do “THEY” Know?
by Bill Simmel

August 12th, 2014   •   Comments Off on INsights: What the Hell do “THEY” Know?
by Bill Simmel
   
INsights: What the Hell do “THEY” Know? <BR>by Bill Simmel

as an entrepreneur, pronouns make a difference. . .

Many times the people closest to YOU are more concerned with keeping the status quo, and not watching YOU go out and “slay dragons while conquering the world.” And you can bet, each time YOUR going gets a little rough or YOU hit a speed bump, YOU of all people start thinking, “I guess THEY were right, THEY told ME it would never work”!  Well, I am hear to a tell YOU, unless THEIR name is Einstein or Google, tell THEM to “shut up.” read more

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INsights: Productivity Tips to Start Your Day
by Bill Simmel

July 15th, 2014   •   Comments Off on INsights: Productivity Tips to Start Your Day
by Bill Simmel
   
INsights: Productivity Tips to Start Your Day<BR>by Bill Simmel

start your day with these EZ productivity tips. . .

Your inbox is full, your voice mail box is filling fast, you need to be in 2 places at the same time and your To Do List is turning into “Not Dones”. Unfortunely, for too many executives, entrepreneurs and small business owners this is a “typical day”. You’re currently working 80 hours a week and you feel like each day you are running in mud!

While, many of these issues are a factor of organization, consider these  morning productivity tips to start your day that will make you more effective.

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INsights: Brand, Branding, Elvis, and Walt
by Bill Simmel

April 30th, 2014   •   Comments Off on INsights: Brand, Branding, Elvis, and Walt
by Bill Simmel
   
INsights: Brand, Branding, Elvis, and Walt <BR>by Bill Simmel

RIP: Veni,Vidi, Vici. . . if only for a short time!

Entrepreneurs, business managers, and CEO’s eventually retire, are fired, are “bought out (fired with money),”  go broke, or simply die.  On the other business side, a strong brand can live on in the hearts and minds of consumers, consider Coca Cola, Levis, Wheaties, Hershey, and Budweiser. Yet, many and I mean MANY brands die namely because they become outdated, lose their luster , or are redefined by those CEO’s (before they are fired). What does this have to do with Elvis and Walt? Don’t worry I will get there.

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INsights: Lottery Marketing, Click Jackpots “Dream On”
by Bill Simmel

April 22nd, 2014   •   Comments Off on INsights: Lottery Marketing, Click Jackpots “Dream On”
by Bill Simmel
   
INsights: Lottery Marketing, Click Jackpots<i> “Dream On” </I><BR> by Bill Simmel

we’re back baby, look at those clicks. . .

You may be dreaming if you believe all those clicks mean you hit the marketing lottery jackpot! Wake up, shake out those cob webs, rub those sleepy eyes and get real. Take a look at this video and get a grasp on clicks and how they may not be what you think. read more

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INsight: Marketing in a 396 World
by Bill Simmel

April 14th, 2014   •   Comments Off on INsight: Marketing in a 396 World
by Bill Simmel
   
INsight: Marketing in a 396 World <BR> by Bill Simmel

if you’re not educating your targeted prospects,
then who is?

In today’s world  people are online  396 (24+7+365), many view traditional marketing as an interruption.They are looking for information on products, services, solutions and improvement in their lives and businesses. This may be brand driven, product driven or simply answering their question “how can I improve this xxxxxx, way of doing things.” Now, this hard fact may be tough to swallow, most customers could care less about you or your business! They are only concerned about one thing. . . read more

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INsight: The World Runs SLOW on “Dunkin Donuts”
by Bill Simmel

April 7th, 2014   •   Comments Off on INsight: The World Runs SLOW on “Dunkin Donuts”
by Bill Simmel
   
INsight: The World Runs <i>SLOW</i> on “Dunkin Donuts” <BR>by Bill Simmel

file this one under, “i’m really not making this up. . .”

I went into Dunkin’ Donuts the other day and ordered a # 6 — an egg and cheese sandwich and a medium coffee for a special combo price of $3.99. But I didn’t want that much coffee (I knew I’d drink whatever was in the cup and this was after all, my 9th cup of the morning, I know too much coffee but let me proceed), so I nicely asked the young man to just give me a small cup. He said ok, but when he rung it up, it came to $5.85!!

Now, I’m no mathematician, but even in New Jersey, that sounds like a lot of sales tax on a $3.99 order. Turns out the small coffee wasn’t part of the combo package so the computer rang them up separately. After a discussion and explaining to the young man what happened, I said “let’s retry this again.  .  . Go ahead and ring it up as a medium at the special prices , just give me a small coffee instead of the medium coffee!”  Sounds simple, ya think! read more

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INsight: Lessons from a 10 Year Old, My White Lie
by Bill Simmel

April 2nd, 2014   •   Comments Off on INsight: Lessons from a 10 Year Old, My White Lie
by Bill Simmel
   
INsight: Lessons from a 10 Year Old, My White Lie<BR>by Bill Simmel

a teaching moment for me, from a 10 year old. . .

Yesterday, I was talking with my 10-year old granddaughter. We were discussing her third grade class and her teacher. She mentioned the teacher always gives them Lessons, and always talks about Following the Rules. She asked”Poppi (affectionate term for me, blushing, you do realize it would not be so sweet to have her call me Bill, so Poppi it is) “What is the difference between Rules and Lessons?”

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INsights: From The Wizard of Westwood
by Bill Simmel

March 2nd, 2014   •   Comments Off on INsights: From The Wizard of Westwood
by Bill Simmel
   
INsights: From The Wizard of Westwood<BR> by Bill Simmel

“It’s not so important who starts the game but who finishes it.”

Coach John Wooden, a.k.a. the “Wizard of Westwood,” is best known for his 27-year legacy at UCLA, where he led the Bruins to 10 NCAA national championships, and for coaching basketball legends such as Bill Walton and Kareem Abdul-Jabbar. Many consider Wooden the best basketball coach in the history of the sport. But his words and practices about what it takes to win don’t just apply to the basketball court; they apply to all areas of life – especially entrepreneurship. Even though Coach Wooden was known for his simple and old school approach to practice and playing, the results speak for themselves. While, the man leaves us with a basketball legacy his philosophies can be taken from the court to the boardroom. read more

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INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel

February 26th, 2014   •   Comments Off on INsight: Perception in Your Pre-Sales Marketing
by Bill Simmel
   
INsight: Perception in Your Pre-Sales Marketing<BR>by Bill Simmel

perception and reality in your presales marketing. . .

With full respect to the 4 (or 5) P’s of marketing, you must consider the 2 P’s of Pre-Sales Marketing: Perception and Potential

Read how 2 different sales / marketing guys looked at a market in Africa for sneakers! May be your are gettting similar results for your pre-sales marketing. . . read more

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INsight: The Godfather and Business Wisdom,
by Bill Simmel (Part II)

February 26th, 2014   •   Comments Off on INsight: The Godfather and Business Wisdom,
by Bill Simmel (Part II)
   
INsight: The Godfather and Business Wisdom,<BR>by Bill Simmel (Part II)

Part II

“He’s thinking of going to the mattresses.” — Clemenza to Paulie and Rocco, referring to Sonny’s plan for an all-out war requiring his “button men” to sleep in makeshift warehouses and safe houses (GF I)

Rule #6: Seize the Moment

Your competitor is winning the battle of perceptions. You’re losing mindshare. What do you do? Buy more advertising time? Sponsor a big event? Hold a news conference? Hire a celebrity spokesperson? What if your budget is anemicthen what? Regardless of the scale of your marketing, the important thing is to take a stand, and then take action. Sonny Corleone was not known for his painstaking market research. read more

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